With more than 90 million Americans eating veggie foods, it's safe to say "veggie" is not only here to stay, it's also the new mainstream. Popular brands, like Morningstar Farms® and Gardenburger®, can help you capitalize on this growing trend with a variety of great-tasting meat alternatives.
Why are veggie foods so popular?
More consumers are focusing on nutritious diets as a way to promote wellness and stay in shape.
As a result, veggie products are becoming a larger part of everyday meal choices.
The veggie foods trend is seen across all foodservice segments, too. In fact, more than 1,000 members of the American Culinary Federation ranked veggie meals on the "hot" list. Plus, eight out of 10 college students agree that veggie meals should be included on C&U menus.1
Why add Morningstar Farms® and Gardenburger®
products to your menu?
Morningstar Farms®, the #1 meat-alternative brand2, and Gardenburger®,
with 86% brand awareness3, offer a wide variety of products to satisfy the veggie lover in everyone.
Morningstar Farms® products are perfect for the growing number of students who consider themselves "flexitarians" or people who eat less red meat and look for other healthy protein options. Morningstar Farms® products also have a great meat-like texture students prefer.
Gardenburger® products are ideal for students who have chosen a vegetarian or vegan lifestyle. These products are made with natural ingredients, real vegetables and whole grains and are lower in fat and trans fat than traditional proteins.
Why does Kellogg do "veggie" better?
For vegetarians, flexitarians and other healthy-eaters, only Kellogg brings you the two
top-selling meat-alternatives!
- Morningstar Farms® and Gardenburger® are the leading brands patrons prefer because 71% believe they offer high quality4
For recipe ideas, product recommendations, rebates of up to $15 off per case, insights and more information on Morningstar Farms® and Gardenburger® products, visit the new microsite at www.fafh.com/veggie.
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1 Kellogg's™ and PEI foodservice research, January 2007 2 IRI, FDMxW, 52 Weeks Ending 1/17/08 3 Product Evaluations, Veggie Category Attitude and Usage Study, 12/2006 4 Datassentials 2008 | |
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